🔗 Share this article

TikTok is introducing a new feature that enables them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the platform revealed that it now features in excess of 1 billion AI-generated clips.

Pilot Phase and Launch

The update is in a pilot phase over the coming weeks before a widespread rollout. This advancement aligns with a surge in AI content, spurred by emerging video-generation tools.

AI Proliferation Online

Studies have shown that approximately 10% of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this content is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is often absurd or surreal.

“We know from our community that numerous viewers enjoy content made with AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to adjust the amount of that, based on their own preferences,” stated a spokesperson.

Scale of AI Content

TikTok announced that there are presently 1.3 billion videos on its app labeled as artificially created. In total, over 100 mn videos are added to the platform every day, making AI-generated material a limited percentage of its total content library.

How to Adjust Settings

Viewers will be capable of decrease or raise the amount of AI content they watch by opening the topic control feature in the application and picking “AI-generated content”. Other topics that are already be adjusted under the setting cover current affairs, fashion, aesthetics, and movement.

Platform Guidelines

Its rules require content makers to identify “realistic” AI-generated content, and it bans harmful fake videos of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be removed under its user guidelines.

Additionally, the platform will from now on apply an “AI-made” label to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This step is aimed to stop users from attempting to bypass the labeling process.

Responsible AI Funding

The company is also launching a $2m educational fund for professionals and organizations to create informative material about responsible artificial intelligence. This program will assist charitable organizations dedicated to educating programming and robotics.

Moderation Strategy

The platform has supported its moderation strategy, amid debate over intentions to make redundant hundreds of content moderators in the United Kingdom. TikTok is planning to reduce hundreds of positions in its content moderation department in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.

A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most distressing content prior to it gets reviewed by people. TikTok announced a notable drop in explicit and harmful content handled by content reviewers over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us operate efficiently.”